Description: Our blog will be called NFL picks of the week. Every week we will be making four picks for the upcoming Sunday and Monday night games. Our blog will offer analysis on the most important games of the week and our projected outcome. We will also have our pick for and against the point spread which is determined by OLG, as well as our upset pick of the week which will feature an underdog team which we fell can upset the favourite team.
Target Market: The target market for our NFL picks of the week will be adult males between the ages of 21-50 who has a passion for football. Their estimate income ranges from 10,000-65,000 which we arrived from because our younger demographic will most likely be students working part-time. Our target market will be male adult gamblers who are looking for picks to make money.
Schedule: Blog #1 will be written on the first week of the NFL 2010 season. We will make our picks on week one against the spread and have our upset pick of the week. Blog#2 will feature our pick for week two against or for the spread with the upset pick of the week. Blog#3 will have our picks for week 3 games for the spread with the upset pick of the week etc.
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